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Gesundes Schwabing – Customer Magazine

"Gesundes Schwabing" [Healthy Schwabing] is a local customer magazine published by three pharmacies at two-monthly intervals in a print run of 25,000. It is distributed free of charge to households in and around Munich's trendy Schwabing district and in the north of the city, and can also be picked up by customers in pharmacies in those areas. The content is a blend of personal advice from the pharmacy managers, health and beauty tips with a lifestyle slant, editorial marketing texts and tips for going out.

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