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Pieper – Cross-Media Competition

konzepthaus developed a cross-media competition to mark the 80th anniversary of Pieper, a fragrance chain with 110 branches throughout North Rhine Westphalia and Lower Saxony. Customers can win a number of exclusive packages throughout the anniversary celebration period, including jet-set holidays on the Cote d'Azur, VIP tickets for the MICHALSKY StyleNite and a tailored couture dress. Prizes are described in detail in an anniversary brochure produced for the occasion and on the Pieper website at www.parfuemerie-pieper.de, in addition to being prominently displayed on the entry postcards.

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