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DocMorris – Trendletter

The German pharmacy franchise chain DocMorris publishes a monthly Trendletter as a customer retention and sales promotion activity for its individual pharmacies. Each local pharmacy sends out a customized Trend Letter to its regular customers. DocMorris, the best-known pharmacy brand in Europe and owned by Europe's largest pharmaceutical wholesaler Celesio, now has long-term plans to set up a POS business in addition to its already established mail order business.

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