Euronics Web Campaign Portal
The web campaign portal integrated into the EURONICS homepage, offers genuine added value for users: free downloads of software programs, audio and video mini-features, excerpts from radio plays, film trailers, recipes and much more are complemented by attractive competitions, reviews and the latest news reports about EURONICS’s product portfolio. The offers advertised in these limited campaigns change several times a week, boosting the numbers of unique visits and page impressions on the campaign portal and the website as a whole. An inactive preview of the portal’s forthcoming campaign and publication of the competition winners’ names generate additional interest among users and encourage return visits to the website. The campaign portal also generates registrations for the interactive EURONICS trend letter. In turn, the trend letter and EURONICS customer magazine serve as cross-media teasers for the portal.