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Pieper – Cross-Media Competition

konzepthaus developed a cross-media competition to mark the 80th anniversary of Pieper, a fragrance chain with 110 branches throughout North Rhine Westphalia and Lower Saxony. Customers can win a number of exclusive packages throughout the anniversary celebration period, including jet-set holidays on the Cote d'Azur, VIP tickets for the MICHALSKY StyleNite and a tailored couture dress. Prizes are described in detail in an anniversary brochure produced for the occasion and on the Pieper website at, in addition to being prominently displayed on the entry postcards.
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